Do you love everything you have read about sticker marketing? Are you ready to try out stickers on your products or with every purchase? Do you want to start handing them out as soon as possible?
But wait… what about the artwork? What do you even need to look out for when designing stickers? How can you gauge whether something will look good on a sticker?
These are all normal questions you might ask yourself when you are about to make stickers.
There is no need to worry, we have got the answers you are looking for. And we will give them to you without any further ado or unnecessary jargon. Read on to find out more about designing the best custom stickers.
- Embrace space
No matter if you want to create product labels or logo stickers, there is a trend we have noticed: the desire to fill every inch of space.
You want to get the most out of your sticker. That is only natural. But sometimes, too much can distract consumers from your brand.
Think about the elements that are absolutely essential to your sticker. That is likely going to be your brand name and logo, as well as the product name and ingredients if you are creating a product label.
Let go of the rest. So-called white space, that is blank space, is one of the most underrated elements of design. It makes your product or brand appear modern and leaves room to shine.
- Consider your text
Text can be tricky. Especially if you are designing your own custom labels. There is a lot of information that has to fit into limited space. Sometimes you are even legally required to include certain elements.
It is then very easy to include too much text on a product label. Unfortunately, this can render your text illegible and blurry.
To avoid this, ensure that each letter is at least 1.2mm high. This is the minimum height at which printers can print text legibly. Usually, a font size of 8pt will suffice.
If in doubt, look at your design at a 100% scale. That means, zoom out until you have its actual size. This gives you a good indication of how legible your text will be.
- Create a high resolution file
Your artwork is the foundation of your sticker. The higher its quality, the better your final sticker will look.
In design, a high quality translates into a high resolution. You want to submit your artwork at the highest possible resolution.
If your design is a mixture of illustrations and text, a vector file will do the trick. If you are submitting a bitmap instead, make sure it has a DPI of at least 300. DPI refers to dots per inch, which describes how many pixels your image contains per inch.
- Get some free help
Now, if all of that sounds a bit confusing, or you simply want to be 100% sure you are using the right colors, files types, and fonts, there is a quick and easy solution available: online designers.
Many sticker printers offer free online design tools. With these, you can create stickers designs within minutes.
All of the elements and templates you find on there are already print-ready. That means, they fulfill all the criteria and will make a great sticker.
If this sounds like something you want to try out, check out this design tool for anything from
personalized sticker labels to product labels and custom stickers.
What do you think? Are you ready to tackle your sticker design? We hope so and cannot wait to see your final results. Please feel free to share them with us in the comment section below.