Most people aren’t sure about the best ways to use Instagram to boost their blog. However, you can use this platform to expand your blog and business. When I began to consider taking Instagram seriously in January of this year, I focused my efforts on developing a well-planned plan, and my followers and engagement increased. I went from being a mere 2k followers to more than 10,000 followers in just three months.
However, not solely was my Instagram account growing, but also my blog too. Yup! Instagram is among the most frequently visited social media platforms, which means that you can use it to increase the reach of your business and blog! Instagram is different from other platforms since you can’t click hyperlinks within posts directly. Still, if you establish an established and consistent image on Instagram, you will increase your followers and increase your engagement.
Because Instagram is a visual platform, you can communicate with your customers so that you aren’t able to with other media. You can post pictures of your daily life, your family, etc. It is possible to create an engaging story with your photo account effortlessly by posting photos regularly on Instagram. You can free Instagram likes for your pictures with Mr.insta.
Designing an Instagram feed that matches your brand’s image and reflects your style is essential. In this post, I’ll discuss six ways you can increase the reach of your blog using Instagram!
1. Change Up Your Bio
On Instagram, your bios are very important!
It is essential to fill out your bio with relevant information like your name and what you do. Include an action call at the bottom of your bio, which will assist in driving visitors back to your website. In this way, you’ll send your users back to your website, which will increase your site’s traffic. It is possible to link a new blog or link it to a webpage where you offer something free, such as a plan or a guide. If you’re looking to include multiple items in your bio, you should check out Linktree! Linktree allows bloggers and business owners put a lot of hyperlinks in their bios to aid in driving Instagram visitors back to their websites.
2. Add Your Website’s URL to A Video Story
Instagram has introduced a new feature that’s genuinely a game changer! If you’ve got 10k followers or more, you can now include links to your site and other sites in the captions of your Instagram story stories. This feature makes it much easier to drive followers to your site.
3. Create a theme
Instagram is a social media platform that is visual, so having a solid color scheme is crucial. If you’re looking to build an enduring following of Superfans who will appreciate what you share on your account, it is essential to ensure that your content is explicit and focused. If, for instance, you’re a business or a photographer blogger, you may post photos of quotes and images that are related to business.
4. Post regularly
Being regular with your posts on Instagram is crucial! A daily posting schedule or every other day will aid in promoting your business. To get ahead of posting regularly, you can save images and post content ahead of time to keep up. If a person doesn’t post consistently on Instagram, their followers may forget about their content.
5. Join other people in your Specialization
Being supportive of other bloggers by assisting other bloggers on Instagram is gold! It’s not just a way to increase your blog’s traffic, but it also helps build a community in your niche. I am authentically engaged by leaving comments on fellow bloggers ‘ niche profiles to assist in the increase in engagement on my blog page. Most of the time, the same bloggers stop on my page to see my most recent blog posts and provide support.
6. Use relevant hashtags
In Instagram, in the Instagram world, hashtags are everywhere! If you upload a brand-new image, make sure you include pertinent hashtags within the initial comment area in the post and your caption for the post. To ensure that the appropriate people notice your posts, it’s crucial to choose proper hashtags that are a good fit for your particular specialization. One of the most common mistakes that many people make when using Instagram is to post random hashtags like #like4like and #follow4follow. When you do this, it will hurt your engagement and send users who have been spamming you to join your Instagram account.